what defines our business model
Exo has pioneered the development of a high-performance marketing model based on the integration of:
- Communication and distribution channels both online and offline
As marketing is a multidisciplinary science, it is essential to understand all of the disciplines directly related to strategic marketing, as well as those that are indirectly linked to a complete and efficient B2B marketing plan.
These are the key skills or disciplines:
No one can deny the fact that the internet opens many business opportunities in communication and distribution. However, e-marketing success depends on the integration of a company’s marketing efforts to traditional channels. Exo has developped its own business model based on this principle, with a balanced service offer that makes use of the various online and offline channel options.
- Social media
- Direct marketing
- Personnalized sales
This model, which constitutes the cornerstone of our business practices, has been used with excellent results by many companies in the B2B sector.
Today, any marketing plan is incomplete without information technologies (IT):
- During the 1990s and 2000s, IT development allowed marketing professionals to greatly increase the precision of their analyses by using data and information systems to create efficient strategies that were more in line with their objectives.
- With the growing populatiry of the internet, IT also enlarged the field of marketing. Integrating the internet into marketing strategies has become essential today.
- Finally, IT has facilitated analysis of results and marketing efforts, in turn leading to continuous improvement as well as the creation of mechanisms to measure yield in marketing investment.
As marketing professionals, we’ve developed our business model by integrating information technology specialists to our team so as to ensure high-performing and measurable B2B marketing.