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Tag Archives: Strategic Marketing
Blogging? Me? Well, why not!
After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing.
Apple and Samsung: in it together thanks to B2B
This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the Samsung Galaxy Note 2 on the compact tablet segment, etc.
SEO strategies in B2B and Google AdWords
As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web strategy and presence on social networks. The study revealed that several B2B companies in Quebec were far behind their American rivals.
B2B Content Marketing Tactics
Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo Marketing’s blog. So I decided to comment on another graph from a study conducted by the organization “Marketing Profs Research” in May 2011 and presented in the previous blog posts.
5 strategies to adopt for your corporate Twitter account
In my last blog post on writing a B2B blog, I mentioned that it was important, even essential, to define your goals and strategies right from the start and before doing any writing. In fact, this step is applies to any company project, just as it does when it comes time to join different social network communities, namely Twitter.
