Subscribe!
Most Read Articles
Categories
Tag Archives: social networks
Continuing business development in Europe via social media
Ok, so you’ve met people and started relationships with prospects in Europe via projects and commercial trade shows. Now it’s time to keep up those relationships while making new ones.
Social media or social networks?
If most people seem to confuse “social media” and “social networks,” it’s mainly because the difference is less and less perceptible. Social media offers more networking features, which makes us forget that social networks are in fact one of the subcategories of social media.
“Media” and “social”: two scary words in B2B
The study conducted by Exo earlier this year demonstrated that the adoption of various social media by B2B companies in Quebec is only partial to say the least. Personally, I’ve noticed that during the last few years these companies have been reticent when it comes to “social media.” This is not because of what they truly are, it’s more the expression itself that scares them. But why?
Mobile B2B marketing: requirements and ideas
While traditional computer sales have been drastically falling for several years, the year 2013 should confirm the tablet and smartphone sales boom. More specifically and on an international scale, these sales are anticipated at 1.2 billion units in 2013 compared to about 800 million during the current year.
SEO strategies in B2B and Google AdWords
As some of you may already know, last May Exo Marketing Integrated B2B conducted a study on the progress made by B2B companies in Quebec with regards to their web strategy and presence on social networks. The study revealed that several B2B companies in Quebec were far behind their American rivals.
