Tag Archives: sales
Your clients are no longer loyal. The competition is constantly offering rebate or loyalty programs to their customers and it seems to be working. However, your clients return to you from time to time. Should you practice methods similar to those of your competitors? How do you develop customer loyalty?
Marketing is often used to acquire new clients. However, more attention should be paid to the oft-neglected source of prospects and sales, which resides in the historical efforts of a company. Reactivating clients with marketing is often very profitable.
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real, unfortunately!
Sounds odd? When you stop and think about it, a company that makes money through legacy clients or a monopolistic situation has its work cut out for it, especially when it comes to performing and adopting better sales practices. Often enough, such organizations are now mature and have a slow …