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Tag Archives: sales and marketing
Mobile B2B marketing: requirements and ideas
While traditional computer sales have been drastically falling for several years, the year 2013 should confirm the tablet and smartphone sales boom. More specifically and on an international scale, these sales are anticipated at 1.2 billion units in 2013 compared to about 800 million during the current year.
Sales and marketing: the importance of integration in B2B
I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain their client accounts and increase sales.
Apple and Samsung: in it together thanks to B2B
This fall, the technological scene has been particularly lively (though not necessarily revolutionary), for the manufacturers Apple and Samsung. See for yourself: the iPhone 5 and the Samsung Galaxy S3 entered the smart phone market, the iPad Mini announced its mission to compete with the Samsung Galaxy Note 2 on the compact tablet segment, etc.
Invitation to a conference on the importance of sales-marketing integration in B2B
It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective from a B2B company in Montreal.”
Every B2B sales driven organization needs a technologist within the marketing team
It’s a fact; technology is a pillar of contemporary marketing. Nowadays, B2B marketing professionals in SMBs1 are expected to play three CxO2 roles in one: Chief Marketing Officer (CMO), Chief Information Officer (CIO) and Chief Technology Officer (CTO). That’s a lot for one person.
