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Tag Archives: Inbound Marketing
Continuing business development in Europe via social media
Ok, so you’ve met people and started relationships with prospects in Europe via projects and commercial trade shows. Now it’s time to keep up those relationships while making new ones.
Reflection: why inbound marketing isn’t (always) enough?
In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to the end of the end itself. Worse, inbound marketing may hide the importance of other tactics that are just as important concerning success on the web.
Sales and marketing: the importance of integration in B2B
I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain their client accounts and increase sales.
Invitation to a conference on the importance of sales-marketing integration in B2B
It’s with pleasure that I invite you to a breakfast seminar held by the Association des professionnels de la communication et du marketing (APCM), or in English the Association of Communication and Marketing Professionals, on Friday, October 26, 2012, entitled “Marketing Solutions: an integrated perspective from a B2B company in Montreal.”
Trends in B2B Content Marketing in 2012
When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention.
