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Tag Archives: B2B marketing research
B2B Marketing tactics used in Quebec
In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics used by companies in Quebec.
You won’t have a 2nd chance… to launch your product!
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real, unfortunately!
The symptoms of sick marketing
It’s important to be healthy, we can all agree on that. Most of us do our best to remain healthy. Some of us even go to great lengths to improve our physical condition. And when we’re sick or not feeling well we go and consult with a doctor. So why …
Weak Marketing
After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that situation as well as provide a solution to the problem. Many B2B SMBs don’t have a marketing department, which is …
