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Category Archives: Marketing Research
Creating a survey for market research in B2B: an art
You’re looking to design a survey for a market study but you’re not an expert on the subject? Let me strongly suggest going through an expert or a firm specialized in market research. Ok, too expensive? Well here are a few tools to guide you in developing your survey.
Segmentation in B2B
I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?”
B2B Market Research: more than meets the eye!
Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent (or should I say every 5 cents!) spent by your company.
B2B market research: the power of data
At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental aspect of this exercise: market research.
Feedback from “Facebook more popular with SMB manufacturers in Quebec”
Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media.
