Category Archives: Marketing Research
You’re looking to design a survey for a market study but you’re not an expert on the subject? Let me strongly suggest going through an expert or a firm specialized in market research. Ok, too expensive? Well here are a few tools to guide you in developing your survey.
I recently met a prospect who wanted to approach consumers first, SMBs second and large companies third with his product (a software). So I asked him, “What do you mean by consumers? Which ones? Could you be more specific?”
At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental aspect of this exercise: market research.