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Category Archives: Inbound Marketing
Blogging? Me? Well, why not!
After two months of working at Exo Marketing as Vice-President of Strategy, the time has come for me to join the bloggers at Exo who have written more than 200 blog posts since 2009, all on B2B, or business to business, marketing.
Are you ready for marketing automation in B2B?
Martine, is your company ready for marketing automation? Did you know that it’s coming back in style? If your company is located in Quebec, then it probably isn’t ready!
Reflection: why inbound marketing isn’t (always) enough?
In the world of B2B on the net, inbound marketing has become the subject of attention and jealousy to the point where no one knows if it’s the means to the end of the end itself. Worse, inbound marketing may hide the importance of other tactics that are just as important concerning success on the web.
Summer (or back-to-school!) “e-marketing” reading suggestions
The stifling Montréal heat is a reminder that we are in the middle of summer, which for some is synonymous for vacation. For many of us, this is one of the rare moments where we can sit down with a good book and enjoy uninterrupted reading while others will wait for the back-to-school period to discover and enjoy new books.
5 Content Marketing Lessons from Gene Simmons of KISS
I recently came across Marketo’s blog and had the pleasure of reading Jason Miller’s excellent article entitled “5 Content Marketing Lessons from Gene Simmons of KISS.” Immediately, I felt Exo Marketing Integrated B2B and Gene Simmons from KISS had something in common. Of course I’m not talking about the makeup, pyrotechnic effects or music!
