Exo's Articles
five fundamental concepts… five questions you should ask yourself…
and our advice to help you answer those questions.
Segmentation
Your market comprises many different types of clients. In order to optimise the return on your marketing efforts, you have to identify sub-categories of clients (segments) that share similar needs and purchasing habits.
Question 1: How do you prop...
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To best understand today’s marketing, it may be helpful to take a brief look at history. The year is 1995 and the Web has just arrived, bringing with it a tidal wave of change for marketing. The cl...
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Disclaimer: Writing this article caused minimal damage to the environment.
Green marketing is very trendy these days. In ads or on Websites, we can’t even count the quantity of business...
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In our current high-competitive market reality, continuous innovation and regular solid product
This means: launches have become the two deciding factors that assure the survival of B2B business...
